This is the best starter Oud fragrance for 3 reasons. Number 1, it's a very likeable Oud smell that doesn't come off too harsh or barnyard like. Number 2, the performance is great, I get around 6-8 hours of longevity with good projection for the first 2-3 hours. Last but not least, it is very affordable. In my opinion this is the best fragrance you can get for your money